Adam Lewis Schroeder
March 25–May 6, 2000
Just in from the corner of Nanaimo and First sits a deadpan clapboard structure, its windowless facade contradicting the friendly handpainted Boys and Girls Welcome! sign that is tacked where a window ought to be. Photographed in isolation and printed in deeply saturated colour this forgettable building becomes embued with a sinister innocence. This image is one of a series of cibachrome prints presented in a first solo exhibition by Alan Hoffman. His enlargements of vernacular architecture in Vancouver and his hometown Penticton hover between nostalgia and unease. The gas stations, motor motels and churches at first appear to be architectural models or miniatures, perhaps model train environments. In recognizing the Ridge Theatre or Penticton’s giant peach it becomes clear that the curiously distorted sense of scale and euphemized colour are technically accomplished representations of the familiar landmarks and architectural oddities of Vancouver neighbourhoods and Okanagan tourist destinations.
Hoffman has chosen to photograph the clumsy manifestations of lowbrow aspirations—not the grandiose failures of Vancouver modernism so comprehensively covered by this city’s more senior artists. His work escapes ‘the quaint’ and resists ‘the serious’ simultaneously as it fails to allow easy entry into the ‘reality’ it pictures.
Breukleman, Jim; Laurence, Robin “Hot Properties”, Presentation House Gallery: North Vancouver, 1987.
Adrian, Robert; Arngn’naaq, Ruby; Butler, Jack; Campbell, Kati; Esch, Deborah; Falk, Lorne; MacInnis, Neil; Miller, Bernie; Moylan, Tom; Robert, Jocelyn; Urban, Colette. “The City Within”. Jeanne Randolf, ed.: The Banff Centre, 1992.
Graham, Rodney; Kleyn, Robert; Linsley, Robert; Sinclair, Jennifer Oille; Smithson, Robert; Snider, Greg. “Some Detached Houses”. Bill Jeffries, Cur. Contemporary Art Gallery, Vancouver, 1990.
Haraldsson, Arni; Kleyn, Robert. “Project on Vancouver Architecture and Landscape”. Presentation House Gallery, North Vancouver, 1995.
Sekula, Allan; Dufour, Gary; O’Brian, John. “Geography Lesson: Canadian Notes”. Vancouver Art Gallery, Vancouver, 1997.
Crewdson, Gregory; Morrow, Bradford; Steinke, Darcey. “Dream of Life”. Ediciones Universidad de Salamanca, Spain, 1999.
Group Exhibition. “Mois de la Photo à Montréal, 1999”. Organized by VOX, Montréal, 1999.
Hoffman, Alan. “Fourteen Stories”. Self-published. Vancouver, 1996.
Whitehead, Gary. “I Can Fix Anything”. Arsenal Pulp Press: Vancouver, 1994.
Derksen, Jeff. “Until”. Downtime Talonbooks: Vancouver, 1990
Coady, Lynn. “Nice Place to Visit” Play the Monster Blind. Doubleday: Toronto, 2000
Speak, Dorothy. “The View From Here” Object of Your Love. Somerville House: Toronto, 1996
Gom, Leona. excerpt from “Zero Avenue”. Douglas & McIntyre: Vancouver, 1989
Trujillo Lusk, Dorothy. “Sentimental Intervention” Writing 25. Kootenay School of Writing: Vancouver, 1990.
Title: Boys and Girls Welcome
Category: Exhibition Catalogue
Artist: Alan Hoffman
Writers: James Baker, Neil Besner, Lorna Brown, Derek Fairbridge, Adrienne Lai, Henry Lehmann, Jonathan Middleton, Kathleen Ritter, Sharon Romero, Adam Lewis Schroeder, Sam Shem, Reid Shier and John Wertschek
Year published: 2000
Binding: Round Head Brass Fastener
Dimensions: 11.5 x 11 x 0.8 cm
Weight: 29 g
Price: Not available
A special poster/catalogue project featuring the responses of the following artists and writers to Alan Hoffman’s photographs: James Baker, Neil Besner, Lorna Brown, Derek Fairbridge, Adrienne Lai, Henry Lehmann, Jonathan Middleton, Kathleen Ritter, Sharon Romero, Adam Lewis Schroeder, Sam Shem, Reid Shier and John Wertschek. This project is made possible through the generous contribution of James Baker and Stacey Noyes.